Orthovestia

Meaning: right dressing, right fitting, right looking: the pressure to wear what fits and flatters, whether literally, socially, culturally, fashionably or ideologically.

Usefulness: 1 (So useful I really don't know how we've got by without it. "I know I'm buying into orthovestia, but, seriously, tights are not pants!" "I don't think he's behind the times; I think your orthovestia can't look past his lack of a checked shirt.")

Logofascination: 1 (It's brand spanking new! And I know I might sound a bit over enthusiastic or - heaven forbid - ironic, but I really, truly think this is a word we can use. Also it is built from the Greek ortho-, meaning correct or proper, and the Latin vestir, meaning to "dress, clothe, attire, wear, adorn, bedeck, embellish, disguise, cover up, make clothes for" and a good Greek / Latin hybrid is worth its weight in gold, however it is dressed up.)

In the wild: No, because Mel Campbell only just invented it.

Natatory

Meaning: as a noun, this means a place to swim (generally a pool of some kind, although not always) and as an adjective it applies to things of, or relating to, swimming.

Usefulness: 1 ("Out the back we have our humble natatory." "Urquhart Bluff Beach* seems natatory, but has some dangerous rips." And then there's all the things it could have been applied to during the Olympics: "A dearth of medals natatory has disappointed the nation.")

Urquhart Bluff Beach: not natatory.

Logofascination: 1

Hippodramatic

Meaning: the dramatic arts associated with a circus; the drama of a circus.

Usefulness: 1 (This word suggests hysteria and bathos and a grand fuss. Asking someone to stop all the hippodramatics, or describing an event as terribly hippodramatic, is self-explanatory.)

Logofascination: 2 (Despite the hippo-, this doesn't seem to have arisen from a horse link - it's possibly from association or confusion with hippodromes. Hippodramas exist, but are apparently dramas featuring horses.)

Label

Meaning: Originally meaning a band or strip of cloth, the meaning evolved through tatters to ribbons, on into strips of paper used to add notes or hold a seal, and then out into a multitude of figurative uses - record companies, tags on clothing, stereotypes, and even categories on blogs.

Usefulness: 2 (I've just added a labels gadget to this blog, that's how useful they are)

Logofascination: 3 (It's a word so old its etymology is murky; tag has a similar evolution - from something hanging off clothes into a way of finding things in an electronic medium.)

Staffage

Meaning: people or animals in a painting who are not the subject of the painting, sometimes used as accessories to provide scale or setting.  Apparently in the nineteenth century there were books of them which you could "cut and paste" into your paintings of windswept-moor-with-tumbled-columns.

Usefulness: 1 (Besides being fun to say if you appropriately accent age, staffage provides an arty way to refer to stock photos, and of course the chance to sound impressive in art galleries, ironically or otherwise. It is also quite useful figuratively, particularly with its coincidental resemblance to staff: "In this meeting you only need attend to Mme Smith; the rest are merely staffage." "This pub is packed: shall we go somewhere with less staffage?" "The sheep are, of course, staffage - the real money is in the uranium deposits.")

Logofascination: 1 (It's a pseudo-French art word we stole from the Germans; a manufactured technical word which, etymologically, is probably just 'stuff'.)