Meaning: Williams suggests that this means 'phallic jousting', hypothesising that the billi element is related to billy-goats (notoriously lustful), and the bod a shortened bourd, which has two meanings: jesting or banter, or playful jousting.* As an Urquhartian original, meaning and etymology is speculative; you could make up your own.
Usefulness: 1 (metaphorically - think of all those situations where guys are attempting to out-bloke each other. "If you two are done with the billibodring, can we get the meat off the barbecue?" "The meeting was pointless; the suits spent the entire time billibodring." "Dinner was awful, but the guys were billibodring about their cellars, so we had some incredible wine.")
Logofascination: 1
Usefulness: 1 (metaphorically - think of all those situations where guys are attempting to out-bloke each other. "If you two are done with the billibodring, can we get the meat off the barbecue?" "The meeting was pointless; the suits spent the entire time billibodring." "Dinner was awful, but the guys were billibodring about their cellars, so we had some incredible wine.")
Logofascination: 1